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從 2001到2016，賽爾傳媒服務工業品行業已經整整15年，15年專注品牌，終于迎來中國品牌崛起的時代。2016年9月5日，由賽爾傳媒主辦，維科生 物冠名的“中國夢·品牌夢”2016第二屆畜牧優選品牌評選頒獎典禮在京隆重舉行，500余名畜牧行業企業家蒞臨現場，17個用戶優選大獎獲獎企業隆重揭 曉，現場品牌閃耀、星光璀璨。本次頒獎盛典以“品質·安全·責任”為主題的品牌發展理念吸引了社會各界矚目，CCTV7、賽爾畜牧網、《賽爾獸藥與養 殖》、《賽爾飼料工業》、《賽爾養豬市場》、豬e網、搜豬網、中國飼料工業信息網、中國飼料行業信息網、畜牧大集網、中國種豬信息網、畜牧人、《新飼 料》、獸醫導刊、博亞和訊、愛畜牧、中國養豬網、畜牧資訊網、中國畜牧業信息網、愛豬網等近20家機構全程參與報道。
轉型時期，品牌何為？
作 為賽爾傳媒傾力打造的一場行業品牌盛會，“中國夢·品牌夢”已成功舉辦兩屆，它以評選出貼合用戶需求以及緊跟時代潮流的優秀企業為出發點，致力于從創新、 環保、品質、科技、安全等方面評選出具有突出貢獻的企業，并以這些企業為先導助推行業內部形成品牌向心力，加速業內完成資源整合。本次活動以用戶優選為標 準，歷時7個月，415個品牌參與角逐，38846566網絡總投票，280000紙質問卷投放，最終匯聚為一場品牌盛宴。
典禮伊始，由中國畜牧業協會常務副秘書長殷成文先生、哈爾濱維科生物技術開發公司董事長付朝陽先生以及賽爾傳媒&萬選通董事長楊云勝先生致開幕 辭。殷秘書長表示，2016年是中國畜牧行業品牌發展的關鍵年，無論從宏觀環境還是市場環境來看，品牌發展都已經進入機遇期，在這一時期打造品牌應該有三 點思路，即科技品牌、創新品牌和中國特色品牌，而真正的中國特色品牌應該是在用戶心中沉淀下來的品牌。付朝陽董事長也表示，時代發展的浪潮從來不會姑息弱 者，在今天這個品牌為王的時代，畜牧行業同仁唯有勇立潮頭，才能迎來企業乃至行業發展的春天。楊云勝董事長，作為賽爾傳媒&萬選通創始人，B2B 服務資深專家，更是從企業營銷的困境與思路出發，對“品牌”二字展開了深入解析。
作為品牌評選的升華之作，楊董在頒獎前夕發表了《要么第一要么唯一，綻放品牌的力量》的精彩演講，與現場眾多優秀畜牧企業一同探尋品牌突破之道。楊董首 先從G20峰會中國角色的轉變、到英國脫歐等近期事件分析全球經濟環境，從新常態、互聯網+、供給側改革等新興關鍵詞解讀國內消費環境，從環保法、食品安 全法的出臺到國內對2000元單價無抗蛋的進口闡明社會消費基礎的變化。其次，中產階級消費觀念也由最初的生存型消費轉為如今的享受型消費，由原始對價格 的期待轉向對價值的關注，據數據分析，未來5-10年，我國經濟增長量將占到全球經濟增長量的30%。以上種種跡象均表明我國市場潛在的巨大消費能力，因 此傳統行業的弊病并非需求弱，而是企業自身的定位環節缺失。而與此同時，我國畜牧行業長期流行著一句諺語：“養豬的不吃豬肉、養雞的不吃雞肉、養魚的不吃 魚肉。”這種常態本身，也已經顯現出很大的問題。
重塑品牌生命力
因此，畜牧企業欲發展，勢必要轉型，在轉型中，品牌的作用日益凸顯，楊董以一個比喻指出品牌的力量：如果有一只杯子，就要不斷向杯中注水，直到每添入一滴 就溢出同等質量的時候，品牌就有了力量，這便是品牌的溢出效應。本次品牌夢盛宴，既是對品牌的詮釋，也是對于品牌力量的再次彰顯。本次活動現場也得到了社 會各界的大力支持！中國畜牧業協會常務副秘書長殷成文先生，中國畜牧獸醫學會養豬學分會名譽理事長、中國農業大學教授陳清明先生，全國畜牧總站、中國飼料 工業協會信息中心主任閆奎友先生，中國農業大學教授、中國農業工程學會畜牧工程分會理事長李保明先生，北京農學院動物科學技術學院動物醫學系主任、教授任 曉明先生，中國農業國際合作促進動物福利國際合作委員會常務副會長溫都蘇，上海梵蘭國際貿易有限公司董事長宋保強等多位國內畜牧領域專家，以及主辦方賽爾 傳媒&萬選通董事長楊云勝先生、賽爾傳媒總裁劉丹女士作為頒獎嘉賓，依次揭開今天的十七大品牌獎項以及兩個特別獎項。
審時度勢，與勢相生，一些企業在時代浪潮中樹立品牌，榮獲“十大‘互聯網+’高效踐行企業”“十大‘綠色環保’高效踐行企業”獎項；從無到有，從有到 強，一些企業用突破的功力塑造品牌，榮獲“十五強競爭力品牌”“十五強成長潛力品牌”“十五強創新品牌”“十大系統解決方案締造企業”“十大科技智能畜牧 設備品牌”“十大技術突破獸用生物制品品牌”獎項；恪守根本，細致沉淀，一些企業在精益求精中沉淀品牌，榮獲“十大研發創新獸藥品牌”“十大優勢基因種豬 品牌（南方）”“十大優勢基因種豬品牌（北方）”“十大匠心飼料品牌”“十大教槽料品牌”“十大種豬料品牌”“二十大品質安全添加劑品牌”獎項。在以上企 業獎項逐一揭曉后，本屆“中國夢·品牌夢”評選活動還頒發了“十大新銳人物”和“十大營銷先鋒人物”兩個獎項。賽爾傳媒深耕畜牧行業15年，為了感謝與賽 爾一路同行的合作伙伴，活動特頒發誠信合作伙伴獎，鼓勵更多企業加入中國畜牧品牌陣營，值得一提的是，維科生物作為本屆品牌評選活動冠名企業，贏得 2016品牌評選年度戰略合作伙伴獎。
璀璨品牌，光耀行業。對于中國畜牧行業來說，本次用戶優選品牌評選活動不僅是一個品牌展示的平臺，更是中國畜牧行業轉型升級時期的品牌群像。從曾經的野 蠻生長、后來的無序競爭，再到今天的轉型挑戰，中國畜牧品牌的每一步都是時代變革的一個縮影，21世紀如果有什么值得作為中國企業發展的主題，那就是品牌 的崛起。
The English version
From 2001 to 2016, self media service industrial products industry has a full 15 years, 15 years focus on brand, finally the rise of Chinese brands come of age. On September 5, 2016, hosted by the university media, vico raw material named the "China dream, a brand" 2016 the second session of animal husbandry and preferred brand award ceremony was held in Beijing, more than 500 livestock industry entrepreneurs to the scene, 17 users select jie xiao grand prize winning enterprise, the brand is shining, bright stars. The award ceremony with "the quality, safety, responsibility" as the theme of the concept of brand development has attracted attention from all walks of life, CCTV7, cernet livestock network, self veterinary medicine and raise yield, "self feed industry", "self pig market, pig e net, search network, China feed industry information network, China feed industry information net, farming county net, China swine information network, animal husbandry, the new material feeding, veterinary Tribune, bo with dispatch, love animal husbandry, China pig network, animal husbandry and information network, China animal husbandry information net, net love pigs nearly 20 agencies reported a full part.
What to do in transformation period, the brand?
As self media create an industry brand event, "the Chinese dream, dream" brand has been successfully held twice, it to the selected nicely user demand and keep up with the trend of The Times of outstanding enterprises as a starting point, dedicated to innovation, environmental protection, quality, technology, safety selected enterprises with outstanding contribution, and to the guideline of these companies boost industry brand loyalty formation, accelerate the industry with resource integration. This activity for user selection standards, seven months, 415 brands to compete, 38846566 network always vote, 280000 paper questionnaire, finally gathered for a feast to the brand.
By the deputy secretary-general of China animal husbandry association: at the beginning of the ceremony, Mr YanChengWen, Harbin vico biotechnology development company chairman Mr Chao-yang fu and self media & all gate chairman Mr Yang Yunsheng opening speech. Yin secretary-general said that 2016 is the key to the development of animal husbandry industry brand in China, both from the macro environment and market environment, brand development has entered the opportunity, create brand should have three point during this period, namely science and technology, innovation, brand and brand with Chinese characteristics, and the real brand with Chinese characteristics should be on the user's settling down in the heart of the brand. Chao-yang fu chairman also said the tide of The Times will never tolerate the weak, in today's era of brand is king, only yong best, animal husbandry and industry colleagues to spring for enterprise and industry development. Yang Yunsheng chairman, as self media & gate founder, B2B service senior experts, but also from the predicament and ideas of the enterprise marketing, the "brand" word for further resolution.
As the sublimation of brand competition, Yang dong published on the eve of the "power of either the first or only, blossom brand's excellent speech, explore together with the numerous excellent animal husbandry the enterprise brand breakthrough. Dong Yang first To shift from the role of the G20 summit in China first, to the UK to take off the recent events, such as analysis of the global economic environment, the new norm, +, reform of the supply side and the emerging Internet keyword interpret domestic consumption environment, from environmental and food security method introduced to domestic 2000 yuan price no resistance to import to clarify the changes of social consumption of eggs. Second, the middle class consumption idea also from the original survival consumption to today's XiangShouXing consumption, from the original price for to focus on value, according to the data analysis, the next five to 10 years, the economic growth in China will account for 30% of the world's economic growth. Signs above shows that China's huge consumer market potential capacity, demand for the disadvantage of the traditional industries are not weak, but the enterprise itself to locate missing links. At the same time, China's animal husbandry industry long-term popular proverb: "pig don't eat pork, chicken not eat chicken, fish farming Fish." The norm itself, but also has showed great problem.
Reshape brand vitality
Animal husbandry development to enterprise, therefore, is bound to transition, in the transformation, the role of the brand growing, Yang dong a metaphor to pointed out that the power of the brand: if there is a cup, keep to the glass with water, until every add a drop of overflow, same quality brands have the power, this is the spillover effect of the brand. The brand dream feast, is not only the interpretation of brand, also for brand strength again. The activity field also got the social from all walks of life the strong support! The deputy secretary-general of China animal husbandry association, Mr YanChengWen, honorary President of the pigs learn branch of China animal husbandry and veterinary institute, China agricultural university professor qing-ming Chen Sir, the national association of animal husbandry station, China feed industry information center director Mr 閆奎友, professor at China agricultural university, animal husbandry and engineering branch of China agricultural engineering institute director Mr Bao-ming li, Beijing agricultural college of animal science and technology, head of the department of animal medicine, professor ren xiaoming, Sir, Chinese agriculture animal welfare for the promotion of international cooperation in the international cooperation committee, executive vice President of temperature are Sue, brahman orchid international trade co., LTD., chairman of Shanghai Song Baojiang etc. A number of domestic animal husbandry industry experts, as well as the organizers of the self media & all gate chairman Mr Yang Yunsheng, self media President dina liu lady as presenters, opened today in turn seventeen big brand award and two special awards.
Situation, born with potential, some enterprise brand in The Times, won the "top ten Internet + efficient practice of enterprise" "top ten green environmental protection and efficient practice of enterprises" award; From scratch, from have to strong, some enterprises with breakthrough capability to shape the brand, won the "fifteen strong competitive brand" "15 strong growth potential brand" "15 strong innovative brand" "ten big system solution creates enterprise" "top ten science and technology intelligence animal husbandry equipment brand" breakthrough "ten veterinary biological products brand" award; Abide by the fundamental, meticulous precipitation, precipitation in some enterprises in improving brand, won the "top ten veterinary drug r&d innovation brand" "top ten brand advantage in genetic breeding (south)," "top ten brand advantage in genetic breeding (north)," "top ten originality feed brand" "top ten teaching groove material brand" "top ten breeding material brand" "twenty big quality security additive brand" awards. In the above companies award announced one by one, the "China dream, a brand" campaign was also awarded "top ten young people" and "top ten marketing pioneer" two awards. Self media's agriculture animal husbandry industry 15 years, in order to thank to all peer partners, active and honest partner award, encouraging more enterprises to join the Chinese animal husbandry brand camp, it is worth mentioning that vico biological as the brand campaign named enterprise, won the 2016 brand strategic partner of the year award.
Bright brand, guangyao industry. For China's animal husbandry industry, the user preferred brand campaign is not only a brand display platform, is the period of transformation and upgrading of China's animal husbandry industry brand group. From wild growth, disorderly competition, later to the transformation of the challenge today, every step of the Chinese animal husbandry brand is an epitome of the change of times, if there's anything worth in the 21st century as the theme of the development of Chinese enterprises, it is the rise of the brand.
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